The shop

Our Story

La Babbuccia di Piazza Wagner is a family-run business founded in 2001 by Gabriella and Gianni. The idea to create the company and specialize in slipper sales came from Gabriella, who was inspired by the Nordic tradition of gifting slippers as a wish for prosperity and long life.

The slipper is synonymous with welcome, warmth, and family moments, and it is on these values that La Babbuccia di Piazza Wagner is founded.

The Evolution

Over time, the already wide range of house slippers for men, women, and children, available in various materials such as wool, cotton, leather, and sheepskin, was supplemented by the sale of comfortable shoes for women: walking shoes designed for everyday wear, with elegant and sporty models featuring refined and always current designs. La Babbuccia di Piazza Wagner also sells children's shoes with soft, durable, easy-to-wear, and above all comfortable models.

Now also online

In 2021, La Babbuccia di Piazza Wagner also became an e-commerce site to expand its offering beyond Milanese borders and bring the warmth and joy of a slipper directly to your homes.

A Point of Reference

La Babbuccia di Piazza Wagner remains the Milanese reference point for anyone looking for a luxury slipper to give as a gift, but also comfortable slippers to wear at home every day.